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Contrary to what some may think, success in the Affiliate marketing world is not effortless. Seasoned Affiliates know that it takes time, commitment, and continuous creativity to reach your goals. Indeed, marketers can plan and implement strategies across a variety of channels and often have resources and tools to help them succeed.
Key Search Engine Optimization Tactics
Surely setting up a smartly developed and well-designed website is a key component of any marketing approach. Your website plays an important role, if not the most important one, in driving leads and sales to your Affiliate business. Having said that, a website on its own is not enough, this is not a one-time setup and roll kind of thing. It takes regular updates, content, and optimizations to make your website work for you.
The primary function of a site is to offer valuable information to potential customers, but also, it is the cornerstone of your brand’s visibility online. If your website is not optimized, it is not ranking on search results and you are not hitting your first target, not getting your ROMI (Return On Marketing Investment).
So don’t let it go to waste: implement efficient Search Engine Optimization (SEO) tactics on your site and make sure it is showing up on Google search. Doing so effectively and consistently will increase your chances of attracting qualified leads. SEO may sound like a foreign concept and a lot of work, but if you make use of the available solutions, they will facilitate your task and it will be worthwhile.
In this article, we explore with you the different tools that will help you make your SEO work much easier and accessible.
This free WordPress plugin solution is probably the very first SEO tool you will encounter. Yoast SEO offers a range of basic and advanced features to assess every page of your website. These include:
- Title tag & meta description status and support
- Permanent link customization
- Sitemap creation and customization
PB SEO Friendly Images
Images play an integral role in optimizing your site, and the more focused your alt text, the better. However, it can be a little time-consuming. The alt text marketing tool for WordPress, PB SEO Friendly, takes over this task and adds metadata to your visuals. Just make sure your initial filename is relevant.
Sites that load slowly have high bounce rates and ultimately lose visitors and potential leads. In order to improve your site speed, you can compress your images. This WordPress plug-in offers an effective way to reduce image file sizes and additional pixels that clog load time.
Keyword Research and Competitor Analysis
Not sure what to do for keyword research, identifying SEO mishaps, and being on top of the competition? SEMRush is a dependable tool that marketers across the globe rely on. Professionals use it to get an in-depth understanding of how competitors’ content performs alongside other issues, such as:
- Monitoring keyword rankings
- Running SEO audits
- Reporting press mentions
Backlinks and Off-page SEO
While this app is similar to SEMRush for keyword research and audits, it also provides valuable insights on backlinks. Therefore, with Ahrefs you get a clearer view on lost backlinks, broken page links, as well as competitor backlink growth. You can also uncover new link-building opportunities and explore new content ideas for your site.
This is one app you can’t afford not to have. As you create and publish new content on your Affiliate website, Grammarly will ensure you don’t push anything with typos and grammatical errors. Such common mistakes can alter the perception of your brand and lead to a loss of credibility.
If you have outsourced content creation or regularly receive content from a third party, it makes sense to review it before you hit publish on your site. The first thing to check is plagiarism, and that’s what Duplichecker does. Always aim to have unique and quality content to represent the trustworthiness of your brand and Affiliate business.
One thing you do want from the copy you add on your site is for it to be accessible to most visitors. There is no incentive to complicate content to make it sound smarter. This tool helps you create simple yet valuable content. Make use of it so that your audience continues to relate to your brand.
Making sure your site is getting traffic is a good objective, a better one is turning visitors into customers. First-time visitors may not be willing to commit to your sales offering. But they make up a good audience for remarketing and email campaigns. Reaching out to leads that previously showed a certain interest in your business allows you to leverage them as repeat site visitors and potentially earn them as clients. The Sumo app installs email capture forms on your website to collect – with their consent – contact information from those visitors.
As you can see SEO practices are wide-ranging and should be included at many stages of your marketing plan. The good news is all these solutions make it a lot easier to improve your website and maintain its performance. While the above list is a tried-and-true selection of online tools, digital marketing is always evolving and new tech products emerge to help businesses cope with digitization. So it doesn’t hurt to follow the news and be on the lookout for trending SEO applications. Now that you are well equipped, don’t let your website sit idly as you wonder why analytics show low traffic, high bounce rates, and poor conversions, start optimizing!